06 Mar, 2018

It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, “Twitter? What can Twitter do for me?” Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business. Just like last time, hit

04 Mar, 2018

Listening to what people are saying about your company, your brand, your service, your competition is the starting point for content marketing. Traditional methods for harvesting data include customer surveys, focus groups, feedback, tools and other methods that tend to push out questions that pull in the answers. But Social Media has changed all that. Online conversations can be tracked and measured with free tools like search, twitter.com Google alerts, Technorati Boardreader and more. This is

30 May, 2017

Earning trust is the ultimate goal of content marketing. And it's not easy. Start by listening to your customers and asking them questions. Discover their problems and supply the solutions they need. Make sure that the content you create is something customers can believe and offers guidance and advice in a meaningful way. this type of information will build trust in your company as a solution provider and eventually lead to the sale

01 May, 2017

It's the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. It's engaging content created by great writers who use testing techniques to lift conversations and keep readers coming back for more.

13 Mar, 2017

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this scam is several years old (it began in earnest in 2011 around the time that Google Local was really taking off), it obviously has yet to run its course. These calls are automated, meaning when you pick up the phone you’ll hear a recorded message asking you to press a button to speak with a representative. While the “representatives” claim an association with Google,

06 Sep, 2016

Must Have Customer Communication We Want Your Feedback At the end of any purchase, project or service with your customer, let them know you want to understand how the customer experience was for them. While it’s great to use many different methods to get your customer’s thoughts post-sale, you will get more feedback by personally letting them know you care about it and want it. My bank let’s me know they want my feedback with signage, for example. (See the image above.) This mention of

10 Apr, 2016

1. Write articles and submit them to multiple article directories. My favorite place is ezine articles. 2. Use classified ad sites such as craigslist to drive free traffic. This method works well with certain niches. 3. Practice some search engine optimization stuff!!! This is what makes the big boys money, thousands of free visitors and our favourite method for traffic generation

12 Aug, 2015

Many website owners have learned that keeping content fresh keeps visitors returning, a Blog therefore is one of our greatest marketing assets. Giving your visitors good content every day or every week can be very difficult, the tips below will help you write content and say the right sort of things. Some sound advice on successful blogging  Tips for maintaining a great blog  When writing consider the Blog’s objective. Perhaps you have started a Blog as a news tool to inform visitors about

05 Aug, 2015

When you're writing your next post, consider this: 80% of people will read your blog headline, but only 20% will stay for the rest.   So, if headlines are 400% more important than what comes after them (where there’s already ever-increasing competition to attract eyes), you need to be more concise than ever to get attention. The Importance of Title Length A guide on the right length for your post titles If you want to keep your followers’ attention while conveying your brilliant wordplay, keep