12 Jun, 2018

​If people have asked questions about your business through Google — good or bad — they’ll appear here. It’ll show if you’ve been asked and haven’t answered, and it will show customer answers to other customer questions. And, according to reputation management expert Mike Blumenthal of GetFiveStars.com, the best thing your small business can do with this new section is get ahead of it. That means asking and answering questions about your small business.  Google Questions and Answers for Small

04 Jun, 2018

When it comes to gathering marketing intel, only 56 percent of small businesses with 11 to 50 employees dedicate someone to the task. And only 32 percent of businesses with 1 to 10 employees do so. In its 2018 State of Market Intelligence Report, provider Crayon highlights the importance of market intelligence in a world where massive amounts of data are being generated by consumers and organizations alike. The report looks at the field of market research and intelligence along with the best

30 May, 2018

One of the biggest limitations of using a personal account is in the design of your emails. If you’re not a professional designer, it’s tough to create emails that actually match your brand and make your business look professional. Other limitations include: Problems getting messages delivered: Has anyone ever told you they didn’t receive your email? Sending mass emails from a personal account can result in more emails being sent to the spam folder. Difficulty keeping track of your email

30 Apr, 2018

Public Facebook Groups for Business Advice 1. Digital Marketing Questions “Most public-facing Facebook groups get too big to be effective and are quickly taken over by spam and unanswered questions. I’ve found that Digital Marketing Questions, with its more than 12,000 members, still has a quick turnaround on questions and is free of spam. 2. The Startup Chat “From fundraising mistakes to building a board of directors, you will find your answers on The Startup Chat. The group, which was

06 Mar, 2018

It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, “Twitter? What can Twitter do for me?” Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business. Just like last time, hit

04 Mar, 2018

Listening to what people are saying about your company, your brand, your service, your competition is the starting point for content marketing. Traditional methods for harvesting data include customer surveys, focus groups, feedback, tools and other methods that tend to push out questions that pull in the answers. But Social Media has changed all that. Online conversations can be tracked and measured with free tools like search, twitter.com Google alerts, Technorati Boardreader and more. This is

30 May, 2017

Earning trust is the ultimate goal of content marketing. And it's not easy. Start by listening to your customers and asking them questions. Discover their problems and supply the solutions they need. Make sure that the content you create is something customers can believe and offers guidance and advice in a meaningful way. this type of information will build trust in your company as a solution provider and eventually lead to the sale

01 May, 2017

It's the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. It's engaging content created by great writers who use testing techniques to lift conversations and keep readers coming back for more.

13 Mar, 2017

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this scam is several years old (it began in earnest in 2011 around the time that Google Local was really taking off), it obviously has yet to run its course. These calls are automated, meaning when you pick up the phone you’ll hear a recorded message asking you to press a button to speak with a representative. While the “representatives” claim an association with Google,